NVIDIA GPU Technology Conference (GTC)

NVIDIA GPU Technology Conference (GTC) Brief: NVIDIA GPU Technology Conference (GTC) 2015 was the largest and most important event of the year for GPU developers and the entire ecosystem. More that 350 IT professionals and industry insiders attended a day of learning and networking during the successful event. Solution: McCorkell successfully executed the annual event …

Intuit Quickbooks Event

Intuit Quickbooks Tech and Entrepreneurs Platform Event Brief: Create a strategic campaign to bring awareness and lead generation to QBO leveraging on a Tech and Entrepreneurs platform event. Solution: Create creative assets for pre, during and post event communication. Design a unique, brand centric booth to capture the interest of all attendees for the purpose …

Google Hangouts ON AIR (APAC)

Google Hangouts ON AIR (APAC) Brief: Explain to events industry how Google Hangouts can deploy live to virtual events Solution: ON AIR playbook, covering how to user guide for internal set-up, planning and deploying live sessions to virtual audiences Services Design | Content writing | Playbook production More Work

Zebra Sales Kick Off Presentation

Zebra Sales Kick Off Presentation Brief: Develop content and prepare presentations for Sales Kick Off Solution: Zebra needed to send a clear message to their global sales and marketing teams. With the recent acquisition of Motorola Solutions’ enterprise portfolio they were set for big things in 2015. Their sales and marketing presentations therefore had to …

Symantec TechFire Demand Generation

Symantec TechFire Demand Generation Brief: Engage with SMB’s across APAC and unearth insights around BUR challenges and issues, then generate qualified leads Solution: Develop integrated content marketing campaign (created from research insights), then use assets to deploy demand generation and lead generation campaign across CIO Asia and Computerworld Services Research survey | content writing | …

AIG Travel Guard

AIG Travel Guard Brief: The AIG Travel Guard App connects mobile users via GPS to their nearest emergency service when travelling. The task was to breathe life into the AIG Travel Guard App through unique positioning and brand personality. Solution: The McCorkell creative team brought to life a personality that goes hand in hand with …

Motorola Experience is Everything

Motorola Experience is Everything Brief: Develop an integrated cross media campaign, incorporating thought-leadership, demand-generation and lead-generation. Solution: McCorkell planned, developed and deployed a totally integrated online and offline campaign to position Motorola Solutions as the authority on retail technology solutions across ANZ. The focus was to drive end-user engagements and ultimately generate sales appointments. The …

Verizon Website Rebuild

Verizon Website Rebuild A rebuild of the verizonapac.com website to deliver on the growing requirements of Verizon’s APAC marketing. The overall program design allows for detailed user journey mapping, tracking from campaigns run by several agencies through the site to Verizon’s marketing technology platform, Aprimo. The result has been greater flexibility in campaign delivery, improved …