Symantec TechFire Demand Generation

Symantec TechFire Demand Generation Brief: Engage with SMB’s across APAC and unearth insights around BUR challenges and issues, then generate qualified leads Solution: Develop integrated content marketing campaign (created from research insights), then use assets to deploy demand generation and lead generation campaign across CIO Asia and Computerworld Services Research survey | content writing | …

AIG Travel Guard

AIG Travel Guard Brief: The AIG Travel Guard App connects mobile users via GPS to their nearest emergency service when travelling. The task was to breathe life into the AIG Travel Guard App through unique positioning and brand personality. Solution: The McCorkell creative team brought to life a personality that goes hand in hand with …

Motorola Experience is Everything

Motorola Experience is Everything Brief: Develop an integrated cross media campaign, incorporating thought-leadership, demand-generation and lead-generation. Solution: McCorkell planned, developed and deployed a totally integrated online and offline campaign to position Motorola Solutions as the authority on retail technology solutions across ANZ. The focus was to drive end-user engagements and ultimately generate sales appointments. The …

Verizon Website Rebuild

Verizon Website Rebuild A rebuild of the verizonapac.com website to deliver on the growing requirements of Verizon’s APAC marketing. The overall program design allows for detailed user journey mapping, tracking from campaigns run by several agencies through the site to Verizon’s marketing technology platform, Aprimo. The result has been greater flexibility in campaign delivery, improved …

Vodafone Global Enterprise

Vodafone Global Enterprise Vodafone Global Enterprise were scouring the APAC region for a skilled partner to launch a pilot campaign into their Japanese Market, seeking to engage in local language and generate meeting opportunities. Since this first initial engagement, our quality of delivery, technically skilled professional agents and the high conversion potential of leads we …