Elevating Business Transition with Datacom and Windows 11 Microsoft’s support for Windows 10 will end in October 2025, prompting organisations to migrate to Windows 11. With fleets of devices unable to run the new update, many businesses face a critical decision: upgrade their systems now or risk falling behind. Ensuring minimal disruption and maintaining security …
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Mastering the Art of Marketing in Asia: Key Insights for Award-Winning Campaigns Crafting successful marketing campaigns in Asia requires more than creativity—it demands a nuanced understanding of the region’s diverse cultures, dynamic consumer behaviors, and rapid technological adoption. At McCorkell, we believe that impactful campaigns are born from balancing innovation with sensitivity to local values. …
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Employer Branding in Singapore: A Competitive Edge In today’s competitive job market, especially in #Singapore, employer branding has evolved into a strategic imperative. As the war for talent intensifies, having a strong employer brand is vital for businesses to attract and retain top talent. But what exactly does “employer branding” mean, and why is it …
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Lloyd’s List Intelligence Maritime Intelligence Marketing McCorkell has partnered on many projects with Lloyd’s List Intelligence, a leading provider of maritime intelligence to 60,000 professionals worldwide. We enhance their marketing efforts by providing actionable Account-Based Marketing (ABM) reports so they can effectively target high-value accounts. Our team has created engaging, multilingual 10-page brochures that clearly …
Jabra Technology for Life’s New Rhythm Jabra has launched two of its flagship true wireless products – the fitness focused Elite 8 Active and the media/communication focused Elite 10. Both true wireless earbuds offer world class audio and call experience. This campaign aimed to inspire and excite individuals on the benefits of owning Jabra earbuds …
Tetra Pak WHERE INNOVATION AND BUSINESS BLOOM. The landscape of an industry is completely changed when innovation mixes with business. New processes, new possibilities and new products are all born out of one idea. Tetra Pak aren’t strangers to being at the forefront of innovation in the food and beverage industry, however, their latest contribution …
Harley-Davidson LIVE TO RIDE What makes a bike more than a bike? It’s the passion and loyalty of its riders…and of course the unique grunt and crackle of a Harley engine firing up. For the iconic motorcycle brand Harley-Davidson, this was not just a goal, but a reality. Harley-Davidson’s culture and loyalty come from more …
Lexus EXPERIENCE AMAZING How does a brand become a lifestyle? It turns every touchpoint into an opportunity to impress. For luxury car manufacturer, Lexus — the multi-winner of Roy Morgan’s ‘Best-of-the-Best’ Award — this was not only an ambition, but a necessity. McCorkell’s 14+ year partnership with Lexus speaks for itself. Everyday we continue to …
Theatrix A BRAND THAT MOVES WITH EMOTION Live performances are more than entertainment. They’re a journey of highs and lows, calm and chaotic. They capture the audience’s attention through sight and sound, and have them hanging on every movement, note or word. For Theatrix, a challenger in the SVOD sector, has set out to bring …
SKYY Vodka DISTILLING VODKA INTO AN ONLINE EXPERIENCE Quadruple-distilled and filtered through California limestone, SKYY Vodka is smooth. So smooth in fact that it promises to deliver the fresh, clean essence of the California coast with each sip. McCorkell was entrusted with the task of translating this feeling into the digital domain by developing SKYY …