Navman Wireless Advertising

Brief: Refresh Navman’s image to gain cut-through in construction industry publications.
Solution: Construction industry publications are full of bright bands of colour, huge headlines and wall-to-wall copy. Often no real thought is given to the single-minded selling proposition, instead the ads try to cover every feature leaving no memorable impact. Our solution was simple – create impact through highlighting Navman’s single minded selling propositions. This messaging was coupled with bold, evocative imagery.