Motorola Experience is Everything

Motorola

Brief: Develop an integrated cross media campaign, incorporating thought-leadership, demand-generation and lead-generation.
Solution: McCorkell planned, developed and deployed a totally integrated online and offline campaign to position Motorola Solutions as the authority on retail technology solutions across ANZ. The focus was to drive end-user engagements and ultimately generate sales appointments. The campaign was comprised of a parallax microsite (containing a mix of assets, product and retail solutions mixed media content), a retail media plan and media driven eDM’s, Direct Mail to retail decisions makers, mobile engagement as well as sales enablement tools for channel partners.