Microsoft's support for Windows 10 will end in October 2025, prompting organisations to migrate to Windows 11. With fleets of devices unable to run the new update, many businesses face a critical decision: upgrade their systems now or risk falling behind. Ensuring minimal disruption and maintaining security will require swift action.
Datacom, the exclusive device refresh partner for Microsoft in ANZ, is at the forefront of this transition. Tasked with driving awareness and action, Datacom has rolled out a bold campaign across metro airports, including high-impact digital out-of-home (DOOH) ads in Qantas lounges.
One striking example is a collaboration with Dell, whose visuals complement the campaign's core message: the seamless migration to Windows 11. The response has been overwhelmingly positive, with significant QR code engagement from lounge visitors. Dell was so impressed that they’ve committed to running a similar initiative with Datacom.
The campaign's success is a testament to the creative team's vision and execution. Their ability to deliver compelling, high-visibility messaging in premium environments has not only driven action but also reinforced Datacom’s leadership in device refresh and Windows 11 migration.
Next week, another major DOOH placement will launch in the departures lounge, further amplifying the campaign’s reach. Stay tuned for more updates as Datacom continues to empower organisations on their journey to Windows 11.
