Acco Brands
EXPRESS YOURSELF
Can you capture who you are by writing it down? What kind of words would you write? What kind of pen would you use? And on what kind of page?
ACCO Brands knew that expression starts before you even sit down at the desk. It flows in and out of your mind as you go about your day to day life. With the help of McCorkell, ACCO Brands connected its ColourHide range of products to courageous tastemakers with one phrase…
#ExpressYourself
Through a series of hand painted murals, user generated social content and brand videos, McCorkell and ACCO Brands were able to connect the ColourHide range of stationary to fearless expression where it’s in the classroom, the office or at home.
