AIG
Travel Guard
Brief: The AIG Travel Guard App connects mobile users via GPS to their nearest emergency service when travelling. The task was to breathe life into the AIG Travel Guard App through unique positioning and brand personality.
Solution: The McCorkell creative team brought to life a personality that goes hand in hand with the AIG Travel Guard App. Meet Ian, your personal Travel Guardian. Ian is your trustworthy, serious, persona who leaves nothing to chance. He comes with a western secret service look, meaning he doesn’t buy into local knowledge without first checking it out himself. Ian now lives within AIG Direct websites, online digital banners and life size print cut-outs in the McCorkell and AIG offices.
